What is this?

Hi, my name is Ash.

I’ve been working on digital stuff in and around the cultural sector for almost 20 years. I think this stuff is interesting, exciting, and important.

I’m going to use this space to share interesting/useful things I see, and my views on things that I think folks working in and around digital considerations in the cultural sector might want to think about.

I’m Executive Director at Substrakt, a digital agency working in the cultural sector with clients like the National Theatre, Folger Shakespeare Library, Southbank Centre, Sadler’s Wells, Crystal Bridges Museum of American Art, and many others.

I also host the Digital Works podcast and I am the Strategy Director at Impakt.

I write about running, cycling, and generally spending time outdoors over here.

I’m based in Göteborg, Sweden.

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To find out more about the company that provides the tech for this newsletter, visit Substack.com.

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Looking at the intersection of digital and the cultural sector


I think digital stuff is interesting, and I really like mountains