A summary of some of the key points from my chat with FT Strategies' Head of Insights, George Montagu. We talk metrics, digital pivots, subscriber engagement, and being data-informed.
Really enjoyed this podcast, also the matrix w pageviews on one vertices and engagement on the other - and the compound metric based off of RFV - really interesting stuff, thanks for sharing!
so glad you enjoyed it! I think there's so much cultural orgs (especially ones who are producing content that is focused on engagement) could borrow (/steal!) from successful digital publishers in terms of ways of working/thinking.
Really enjoyed this podcast, also the matrix w pageviews on one vertices and engagement on the other - and the compound metric based off of RFV - really interesting stuff, thanks for sharing!
so glad you enjoyed it! I think there's so much cultural orgs (especially ones who are producing content that is focused on engagement) could borrow (/steal!) from successful digital publishers in terms of ways of working/thinking.
Yeah 100% agree, now just need to work out how to create compound metrics in GA... "Chriiiiiiis....."